Keyword discovery

What it does

Keyword discovery builds a pool of candidate phrases for your project’s niche. Keywords are researched at project level, then assigned to satellites through campaigns — not the other way around.

How to use it

1. Open Research → Keywords.
2. Run discovery (or rely on schedules / handoff from competitor analysis).
3. Review volume, intent, and relevance.
4. Approve the phrases you want campaigns to use.

Empty state means you have not run discovery yet — start there before the campaign wizard.

What “good” looks like

• Long-tail informational queries satellites can answer honestly
• Fit for the project locale (language + country)
• Enough approved keywords to form coherent clusters

Demo behaviour

In demo projects, discovery is routed to the seed pack: you get realistic-looking keywords adapted to your niche without paid API spend.

Next

Cluster approved keywords inside a campaign, or enrich seeds via competitor analysis.

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Screenshot frame: keywords table with status badges.