How it works
The satellite network model
Satellites feed traffic to your site — they do not earn on their own.
Updated 2026-07-28
Feeders, not mini-shops
Each satellite is a content site aimed at informational search. A visitor lands from Google, reads a useful article, and sometimes follows a natural link to a page on your main site. Revenue happens on the main site (checkout, demo request, signup).
Satellites intentionally do not:
- Run AdSense or display ads as the business model
- Host Amazon-style affiliate storefronts
- Replace your product or brand site
One project = one network
Inside a project you manage:
| Piece | Role |
|---|---|
| Main site URL & locale | The business and market you are promoting |
| Research (keywords, competitors, trends) | What to write about |
| Domain pool | Names/hosts for new satellites |
| Campaigns | Planned drip publishing across satellites |
| Articles & links | Live content and tracked referrals |
Think network, not “one blog”. Scale means more satellites and more articles over time, within your plan’s satellite pool.
Traffic paths
- Organic — satellite ranks; user finds the article in Google.
- Referral — user clicks through to your main site (UTM-tagged where applicable).
- Brand / link equity — contextual mentions support the main site without every page linking.
Independence matters
Satellites should look like separate niche properties: different themes, author personas, and content angles. That is both a product rule and a safety rule — see Safety & anti-footprint.
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Screenshot frame: project overview showing research + network sections.