Anatomy of a campaign

What a campaign is

A campaign is a planned publishing run across your satellite network. You do not dump hundreds of articles in one day — you approve a plan, then content goes live on a drip schedule with link rules applied.

The five steps

1. Keywords

Start from approved keyword candidates (from discovery or research). These phrases become article topics.

2. Clusters

Group related keywords so each satellite/theme covers a coherent set of queries instead of a random list.

3. Domains

Assign hosts from your domain pool. Each satellite needs a domain before content can ship to a real URL.

4. Schedule

Choose how publishing spreads over time (cadence and volume). The plan engine turns your choices into a concrete slot list.

5. Review & start

Inspect the plan (articles, timing, link budget), then start. The monitor shows published counts, links, and status.

After launch

• Drip publishing — articles generate, pass checks, get links where allowed, persist, and deploy.
• Lifecycle — pause, resume, cancel, or edit future slots; past publishes stay put.
• Links — only a share of articles link to the main site; anchors stay diverse (safety).

Demo vs production

Demo campaigns walk the same wizard and publish path with simulated or free infrastructure. Production campaigns register real domains and spend according to your subscription.

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Screenshot frame: campaign wizard steps strip (Keywords → Review).