Projects & locales

What a project is

A project is your workspace for one main site in one market: research data, domain pool, campaigns, and satellites all hang off that project.

URL-first setup

1. Choose Production or Demo (permanent).
2. Paste the main site URL and run Analyze — crawl + profile suggestions for niche, audience, and topics.
3. Set name, locale, and monetization type.
4. Edit AI-proposed fields as needed, then create.

Production projects can kick off competitor and trend research automatically. Demo projects seed illustrative data instead.

Locale rules

locale (e.g. en-US, de-DE, es-US) is the source of truth:

• Language and country for keyword research
• Measurement system and currency for content
• Separate keyword universes even when the country code matches (English US ≠ Spanish US)

Never mix multiple languages or countries in one project. Need another market? Create another project.

Day-to-day

• Switch projects from the top-bar picker.
• Edit settings anytime; changes apply on the next research run.
• Delete removes the project and its child data (with best-effort cleanup of demo hosts).

See also What is Webhub and Demo projects.

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Screenshot frame: project create form with locale selector.